Quotes take too long
Salespeople collect product details, confirm technical options and calculate prices across several tools before an offer can be sent.
The systems behind configurable product sales.
KoppelOS helps companies selling configurable products simplify product configuration, pricing, quoting and order handover by connecting the rules, tools and data behind the sales process.
Configuration workspace
3D configuration
Custom Interior System
Selected component
Tall Storage Unit · Oak Front Panel
Where complex product sales break
The product is configurable. The process around it usually is not.
As product options, pricing rules and sales channels grow, the workflow between customer requirement and production-ready order becomes increasingly difficult to manage.
Product knowledge depends on individuals
Important rules, exceptions and valid combinations live in spreadsheets, documents or the experience of a few employees.
Pricing is difficult to control
Costs, discounts, options and margins are applied inconsistently or require manual verification.
Sales and operations use different data
The approved quotation does not automatically become the complete information required by ERP, suppliers or production.
Product changes create rework
Customer revisions trigger repeated calculations, document updates and manual communication across departments.
Existing systems do not cover the whole workflow
CRM, ERP, CAD and product data tools each handle part of the process, but the gaps between them remain manual.
Who we help
Built for businesses selling configurable physical products
The industries differ, but the operating challenge is similar: customer requirements must be translated into a valid configuration, accurate price and complete order.
- Furniture and interior systems
- Kitchens and made-to-measure products
- Windows, doors and building systems
- Outdoor-living and shading systems
- Storage and retail equipment
- Industrial machinery and specialist equipment
The common factor is not the industry. It is a product that requires choices, rules or technical validation before it can be quoted and delivered.
Services
A practical path from operational friction to a connected system
You do not need to know which software to buy or what should be custom-built. The work begins by understanding the current process and identifying the smallest improvement with meaningful business value.
01
Understand the workflow
Map how customer requirements move through configuration, pricing, quotation, approval and order handover. Identify the bottlenecks, system gaps and highest-value improvement.
Deliverables
- Current workflow map
- System and data-flow map
- Product and pricing logic summary
- Prioritized implementation roadmap
02
Fix the highest-value bottleneck
Implement a focused improvement where manual work, errors or delays create the greatest cost.
Examples
- Pricing calculator
- Quote generation
- Product validation
- CRM/ERP integration
- Order handover
- Configurator prototype
03
Build the connected system
Design and implement the operational system connecting product logic, pricing, quotation, customer data and downstream operations.
Examples
- Product configurators
- Pricing and rules engines
- Dealer or sales portals
- CRM/ERP integrations
- BOM and order generation
- Reporting and administration tools
Depending on the problem, the solution may combine existing software, integrations, custom applications, CAD or 3D workflows, cloud services and applied AI.
Selected work
Systems built around real operational constraints
The strongest work begins where standard tools stop fitting the product, pricing model or existing business process.
Flagship case study
Interior design and furniture company
A custom system for configuring, pricing and delivering made-to-order interiors
Context
A Scandinavian furniture and interior company needed a digital workflow flexible enough to support highly configurable products, three-dimensional modelling, pricing and downstream operational data.
Challenge
No standard configurator or CPQ platform could support the company’s product logic, visual design workflow and connections with its existing systems.
Solution
KoppelOS designed and built a custom system centred around SketchUp. The company’s team can configure and model products in 3D, work with a flexible digital component inventory, validate configurations, calculate pricing, prepare customer-facing summaries and generate information required for quotation, installation and operations.
The workflow is connected with the company’s CRM and ERP systems, reducing the number of disconnected steps between product design, sales and delivery.
Capabilities
- 3D product configuration
- Digital component inventory
- Pricing and validation
- Customer summaries and quotes
- Installation and operational data
- CRM and ERP connections
Outcome
Instead of adapting its business to generic software, the company gained a connected operational system designed around the way it actually sells and delivers configurable products.
- SketchUp
- Ruby API
- JavaScript
- Cloud services
- CRM/ERP
Supporting work
Focused improvements around the workflow
Pricing workflow
ERP-connected pricing calculator
- Problem
- Pricing depended on spreadsheets and product data that required manual updates.
- Solution
- An internal calculator connected to ERP product prices and business-specific pricing logic.
- Business value
- A faster and more controlled quoting workflow using current product data.
- ERP API
- Cloud Run
- REST APIs
- Docker
Sales-to-operations handover
Booking and producer integrations into CRM
- Problem
- Booking and production details were split between external tools and the CRM, creating manual sales-to-operations handoffs.
- Solution
- Automated booking flows and secure CRM panels brought production-order information into the operational workflow.
- Business value
- Sales bookings and production work became connected inside one workflow, reducing manual data transfer.
- CRM
- Zapier
- n8n
- Secure UI panels
Operational data
Cloud reporting and ERP workflows
- Problem
- Recurring business reports required manual exports and repeated preparation.
- Solution
- Cloud-based workflows generated scheduled PDF and CSV outputs from ERP and CRM data.
- Business value
- Centralized reporting logic and more reliable recurring operational outputs.
- Python
- Cloud Run
- ERP/CRM APIs
- GitHub Actions
Start with clarity
Quote-to-Order Assessment
A focused assessment of how your company moves from customer requirement through configuration, pricing and quotation to a complete order. The result is a clear map of the current process, the main sources of friction and a practical implementation roadmap.
The 60–120 minute interview is one part of the assessment. The fee also covers preparation, analysis, process mapping, written recommendations and a follow-up review.
€750
- Preparation and context review
- Stakeholder workflow interview
- Current quote-to-order map
- System and data-flow map
- Configuration and pricing bottlenecks
- Prioritized improvement opportunities
- Recommended first implementation
- Follow-up review
- Fixed-scope proposal where appropriate
How KoppelOS works
Workflow first. Software second.
- 01
Understand
Map the product, workflow, systems and people involved.
- 02
Model
Make the configuration, pricing and operational rules explicit.
- 03
Design
Decide what should be improved, integrated, bought or built.
- 04
Implement
Deliver the smallest reliable system that solves the bottleneck.
- 05
Evolve
Validate adoption, measure the result and improve the next constraint.
About
Direct senior involvement from discovery to delivery
KoppelOS is led by Remi Koppel, a systems consultant who works directly with business owners, commercial teams and operational users to turn complex workflows into working software systems.
His strongest experience comes from supporting a Scandinavian furniture and interior business across product configuration, pricing, CRM/ERP integrations, reporting and cloud-based internal systems.
With a background in automation, control systems and ICT engineering, Remi works across business analysis, architecture and implementation rather than handing discovery to one team and delivery to another.
Contact
Where does your configuration or quotation process break down?
Describe what you sell, how products are configured and priced today, and which systems are involved. I’ll review the context and suggest whether the next step should be a short call, a focused assessment or an implementation.
Book a fit call
A short call to understand what you sell, how configuration and quoting work today, and whether KoppelOS is a useful fit.
- 20–30 minutes
- Online meeting
- Start with the workflow, not a software pitch
- Leave with a clear next step